Hello, my name is
Francis Kiragu.
Certified Digital marketer & web developer.
I help businesses get found by the right customers and turn that attention into real sales. That means showing up on Google, staying visible as more people turn to AI tools for recommendations, and making sure every enquiry actually gets followed up instead of forgotten. Whatever the channel, the goal stays the same: more visibility, more leads, and a digital presence you can measure in real results.
Proven track record of working efficiently in fast-paced remote environments using modern project management tools to deliver projects on time.
Skills.
Web Design
From custom-built platforms to e-commerce solutions to intuitive content management systems, I develop tailored web solutions designed to meet your unique business objectives and scale for the future.
Performance Marketing
Proficient in various digital marketing channels including but not limited to: PPC & Meta Ads, SEM, email marketing, content marketing, CRM, KPI's and metrics, GA4 and CRO, all to ensure brand awareness, engaged audiences and to ensure prospects are converted to loyal customers while maximizing ROI.
SEO & AIO
Boosting your online and AI visibility and driving organic traffic. We implement data-driven SEO & AIO strategies to ensure your business ranks higher and gets discovered by the right audience maximizing growth and ROI.
Portfolio.
Despite offering world-class safari experiences, Zazu Expeditions lacked a central hub to showcase their expertise and verify their legitimacy to high-value international clients. Operating without a website created a trust gap that hindered their ability to compete with established agencies.
- I architected and launched the brand’s first-ever digital presence from the ground up. By building a custom platform with an integrated itinerary management system, I transformed the business into a globally accessible tour operator, enabling them to capture international leads and automate the booking process for the first time.
- Achieved a 36% increase in international lead generation within the first 60 days of launch. By optimizing the new platform for search engines (SEO), organic website traffic grew by 40%, resulting in 14 fully automated online tour bookings that saved the team over 25 hours of manual administrative work.
Lama Ventures was launching a new online car marketplace in a highly competitive industry. Because the website was brand new, it had no visibility on search engines, making it hard to attract buyers without spending a fortune on paid advertising.
I built a fast, user-friendly website and implemented a strong SEO (Search Engine Optimization) strategy. I organized the site’s structure so Google could easily read the car listings and optimized the pages with the exact keywords customers use when searching for cars online.
Grew organic traffic by 27% in the first three months and secured a Page 1 ranking on Google for high-value keywords like “car dealer in Kenya.” This steady stream of free search traffic brought in dozens of new dealer sign-ups and drastically reduced the need for paid marketing.
Seo For Zazu Expeditions.
- Executed a comprehensive technical SEO audit to fix broken links and crawl errors using SEMrush, deployed an internal linking strategy, and restructured Google Ads campaigns across Search and Display networks with targeted ad copy. I also used Semrush AI audit to assess and improve AI visibility. Elevated organic rankings to page-one for competitive target keywords, maximized budget allocation, and achieved a measurable increase in both Click-Through Rate (CTR) and ROAS.
Architected and developed a full-featured, sleek WooCommerce e-commerce platform for an exclusive footwear and streetwear brand, built to deliver a premium user experience and drive online sales.
Designed a responsive, mobile-first product catalog with dynamic filter options, color swatches, and real-time inventory updates for seamless shopping.
Streamlined the checkout workflow with secure multi-payment gateways, order tracking features, and automated customer email notifications.
Paid Ads For Lama Ventures.
I Architected and executed high-intent targeted Google Search and Meta advertising campaigns to drive verified dealership sign-ups and scale car buyer inquiries for a newly launched online auto marketplace.
Structured high-intent thematic search campaigns and enforced strict negative keyword lists, eliminating ad spend waste and reducing Cost-Per-Acquisition (CPA) by 38%.
Optimized responsive search ads, dynamic extensions, and automated target-CPA bidding strategies in Google Tag Manager to achieve a 4.8×ROAS.
Tripled landing page conversion rates from 2.1% to 5.4%, generating over 20+ verified dealer onboardings and a steady pipeline of qualified car buyers.
Designed and built a dynamic, conversion-focused Website for a Kajiado based premier fitness facility, establishing a strong digital identity and streamlining client class bookings.
Implemented an interactive class reservation system and custom lead capture forms, enabling visitors to effortlessly schedule gym walkthroughs and training sessions.
Structured high-converting content sections—including trainer profiles, integrated nutrition plan packages, and video teasers—boosting site engagement and visitor trust.
Applied technical on-page SEO best practices and local search optimization, positioning the brand as the #1 rated fitness center in Kajiado County.
They Trusted Me.
Vannessa G
Mydesigner.com
Francis helped me reach more customers through ads and SEO. Great guy. Would recommend 100%
Vick J
Zazu Expeditions.com
The guy created an amazing website for my travel agency. He is on top of his game.
Betty W.
Lama Ventures
My car business was struggling with sales before I met Zedlabs agency.
They came up with a digital marketing strategy which
included a website. My business grew a lot after a few months
Let’s talk about your project
Ready to transform your online presence? I combine strategic web design with effective digital marketing to build websites that not only look stunning but also drive real results and grow your business.
